While a well-developed change story cannot guarantee the success of a change, a poorly developed one almost always ensures a less-than-optimum outcome if not outright failure.
We know the power of story; we create stories for ourselves all the time, and we often share them with others. There’s the story about that important conversation you’re going to have with a significant other, or your boss, or a co-worker, or a client later today. You’ve probably replayed it in your head a dozen times or more, and in the retelling you have felt more and more prepared, or more and more scared. There’s the story about what you’re going to do to relax this coming weekend, or on the next vacation. That one gets retold every time you feel over-worked or over-stressed; it lets you catch your breath and puts a smile on your face, at least for a moment. There is (or was) the story of “happily ever after,” the first draft appearing before the emotion of the first kiss wore off. Stories have power.
So what is a change story, why is it important, who writes it, when is it written, and how is it used? [Read more…]