If you want to discuss something discretely, who do you talk to? Chances are, it is not the same person as you talk to when you want to “spread the word.”
Advocates have tremendous power in supporting–or undermining–change, both at the personal and the organizational level. Millennials rely heavily on advocacy; for them, in many cases the power of their social network is significantly greater than the power of positional authority. Social movements–whether it be civil rights, women’s rights, gay rights, or any other–are all about advocacy. Lobbying carries advocacy into the halls of government.
While social movements and lobbyists are often highly successful in their advocacy, it is a resource that tends to be under-utilized in personal and organizational change. What would it take to make use of advocate power in these circumstances? [Read more…]